• Designing Surveys for Evaluations and Research
  • Cover
  • Preface
  • An Overview of Survey Use
  • The Design Process
  • Item Writing
  • Designing a Scale
  • Pre Data Analysis Activities
  • Data Analysis Basics
  • Data Analysis Basic Example
  • Data Analysis Pre-Post Example
  • Scale Statistical Validation
  • Abstracts
  • Download
  • Search
    • Publication Information
    SeriesBYU Instructional Psychology and Technology Department
    LicenseCC BY-NC
    Year2020
    Research MethodsEducation ResearchSurvey Research

    Designing Surveys for Evaluations and Research

    Table of Contents

    The concept of conducting survey research is deceptively simple. However, it is easy to create a flawed survey. Without careful attention to overall survey design and the creation of the survey items, the study will likely produce invalid results. Conducting high-quality survey research will depend on asking the right questions, in the right way, to the right people. This text is designed to guide novice researchers through the process of creating surveys for the purpose of conducting research.

    An Overview of Survey Use1
    The Design Process5
    Item Writing45
    Designing a Scale57
    Pre Data Analysis Activities63
    Data Analysis Basics 69
    Data Analysis Basic Example73
    Data Analysis Pre-Post Example77
    Randall S. Davies

    Brigham Young University

    Dr. Randall S. Davies is an associate professor of Instructional Psychology & Technology at Brigham Young University (BYU), where he teaches courses in educational inquiry, measurement, and evaluation. He previously worked at Indiana University South Bend as an Assistant Professor of Educational Research and at IU Bloomington in the Center for Evaluation and Education Policy. He received his Ph.D. in Instructional Psychology & Technology from BYU as well as a B.Ed. in secondary education and a B.Sc. in mathematics & computing science from the University of Alberta.

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